BlueCamroo is your complete all-in-one business management cloud package. With CRM, Social CRM, Projects, Billing, Email Marketing and more all under one roof, there is no need for anything else.

Salesforce.com believe they offer the only CRM that provides customer success, incorporates Social innovations; has a mobile version; uses proven technology; or was designed for the cloud. I mean... seriously?
CRM , Social CRM
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"Customer Relationship Management" got abbreviated many years ago, so now 'Social' comes along and gets bolted on - linguistically - as "Social CRM". And that linguistic "bolting-on" is reflected in the strategies being pushed by the big guns: it's CRM just as you've always known it, but with Social channels bolted-on. Imagine if we had never abbreviated Customer Relationship Management. How would you read (aloud) "Social Customer Relationship Management"?
CRM , Social CRM , Social Media
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From a social CRM perspective, it's critical to keep an eye on the online buzz about your company. Where are people talking about the products you sell? Where are they finding out the best place in their community to buy your product?
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CRM (Customer Relationship Management) solutions are something most customer service representatives, account managers, sales and businesses in general are familiar with. There are a wide number of systems out there for companies and business buyers to choose from. What some businesses are beginning to see is the impact of social networks on all these areas of their business. Social CRM indirectly invites the customer into the planning and feedback conversations so that they have some say in the experience. Social CRM software, or incorporating social activity into your current CRM solution, is a worthwhile investment and should be included in your online marketing efforts and analysis.
Roolosophy , Social Network Scout , Social Networking
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WSI has an annual European conference ("Excellence and Innovation") in spring. This year it was held in Paris. BlueCamroo was invited to present at the conference and man a booth. It was a great opportunity to meet many of the European users of BlueCamroo and future users of BlueCamroo.
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Take a step back. What ARE you protecting? The Crown Jewels? Then crank up the CAPTCHA. A random spam comment showing up once a week on your company blog? If you're running a company blog, you're going to want to be vigilant anyway. Cleaning up some spam isn't that onerous of a job. You can also make your blog comments requiring approval before posting. The danger in this approach is the honest blog commenter is robbed of the instant gratification of seeing his/her words posted immediately. If you're trying to nurture engagement, it's a good way to snuff it out.
How to , Lead Generation , Social Networking
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An important lesson to learn is there can be a gap between the tacit permissions your customers think they have given you and the permissions you think you have to engage and promote. There's a very fine line between keeping users informed of critical updates and not making it seem like you're unnecessarily spamming them with fluff.
Lead Generation , Social Media , Social Networking
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If you talk to a lot of people online, you're going to encounter someone trying to convince you of the truth of a claim or you're going to have to convince someone about the truth of your claim. One of the things that bothers me the most is when you ask someone to establish a claim, they hand wave to a 30 minute Youtube video.
Social Media , Social Network Scout
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The stats are pretty hard to deny. Blogging leads to more traffic and more leads. If you blog on at least a weekly basis, you can double the number of leads. With so much buzz about Twitter and Facebook, blogging seems downright old school. Social networking has not replaced blogging, any more so than cardio exercises replace strength training. They work very different aspects.
Lead Generation , Social Networking
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Sometimes we're conditioned to think companies ignore suggestions. When companies do respond it's both delightful and maybe a little disarming. I've been struggling with the Microsoft Surface. It was a Christmas gift. (Thank you, guilt-ridden divorced dads of the world!) I tilted between returning it and keeping it. I've largely concluded it's about finding new ways to do things I'm comfortable doing in Android. At some point I used the feedback link on an app and the developer got back to me within hours. I didn't expect that. If our suggestions are actually being read, we generally just assume they're kind of collected and synthesized in a kind of zen like way and then, maybe, eventually, we'll see something not entirely resembling our most cherished feature request.
How to , New Releases , Support , Tips
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Most of us are familiar with hashtags on Twitter. Maybe there's a chance you found this blog post from the #scrm hashtag I used in my Tweet about it. On Twitter hashtags are a way of creating ad-hoc communities or discussions organized around a certain topic, like social CRM. Or the NHL. Or some political movement. Need a quick and dirty idea how sentiments are trending on a certain topic? Follow the hashtag.
Lead Generation , Social Media , Social Networking
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What makes Wikipedia valuable is it's a quick and dirty tool is for many topics it's a great way to quickly get up to speed on certain topics. If used with the proper nuance, Wikipedia is an invaluable source of information.
How to , Social Networking
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The biggest mistake people make about trying to sell online is reasoning "people who want to buy X can be found in social groups devoted to X." Yes, you and 2,000 other merchants have thought about that. And you're all in that social group waiting for some potential customer to join. And then everyone pounces on the poor guy with their pitch.
Lead Generation , Social Media , Social Networking
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This past summer Twitter sent an ominous message about changes to its API. Twitter signaled the days of open access are over and walls are going up around it's garden. And then just this week, Twitter stopped playing nice with Instagram (owned by Facebook), the social image sharing app. As I noted in a previous blog post, using Instagram over Twitter is a brilliant way for small business to get the emotional content of its brand right.
Social Media , Social Network Scout , Social Networking
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You want people to follow you. The best way to get someone to follow you is to follow them first. Or re-tweet or favorite something they've tweeted. Or do all three. I've said it before here in the Roo blog but let me repeat: sometimes the best way for people to think you're interesting is if you find them interesting first. Following, re-tweeting, and favoriting tweets is one way to signal such interest. But that's only step one. People do not spend much time deciding who to follow back. There's a considerable body of research in both traditional marketing and online marketing about the very, very small window of opportunity you have to get someone's attention.
Lead Generation , Social Media , Social Networking , Tips
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It started with a satire in The Onion that North Korea's Kim Jong-Un was named the Sexiest Man Alive. And it ended with a Chinese English news source reporting the story as real news. This is, of course, not the first time an Onion article gets into the Asian news and reported as actual news.
Humor , Social Media , Social Networking
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Many small businesses lend themselves to the informal, personal touch. People understand Instagram is not the product of a big media campaign. It's street level. It's a merchant's on-the-spot snapshot of the here and now. You are proud of your office, your building, your warehouse. These things don't really lend themselves to web sites or marketing materials. But Instagram lets you get out these slice-of-business-life snapshots in a way that doesn't seem crass. Keep the photo caption verbiage to a minimum and raw/authentic.
Lead Generation , Social Media , Social Networking
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People belong to different organizations, and older CRMs would never allow you to record those relationships properly. BlueCamroo deals with the real world and gives you tools to manage those relationships properly--but how can you do that without first capturing the relationship?
How to , Humor , Roolosophy , Support , Tips
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It's not uncommon for computer pioneers to make their money, cash in, and then head off to some tropical paradise or shift gears and focus more on the quality of his life or the quality of the lives of those around him.
Business life , Humor
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I cautioned readers of the Roo Blog not to abandon Google Plus. I'm starting to see some green shoots of Google Plus's emergence as a viable social networking platform, all thanks to Google Hangouts. Google Hangouts are a great, free way to conduct a video-based webinar or panel discussion.
How to , Social Networking
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