In BlueCamroo, Leads are what I like to call "the big slush pile". The Leads section is where you enter your first contacts. Got a business card at a trade show? Saw someone on Twitter? Someone filled out a Send Me Information form on your web site? Got an inquiry to your info@mycompany.com email? These are all leads. And they can all be captured easily and in the later two cases automatically by BlueCamroo.

I'm glad you asked. Not many of us have in-house talent or resources to create the next Angry Birds (it cost Rovia about $200,000 to develop the game). That doesn't mean, however, you can't think creatively about producing free digital content that can have spin off benefits.