BlueCamroo Blog

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Google, local search, and Social CRM

From a social CRM perspective, it's critical to keep an eye on the online buzz about your company. Where are people talking about the products you sell? Where are they finding out the best place in their community to buy your product?

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Why Social CRM is Worth the Investment

CRM (Customer Relationship Management) solutions are something most customer service representatives, account managers, sales and businesses in general are familiar with. There are a wide number of systems out there for companies and business buyers to choose from. What some businesses are beginning to see is the impact of social networks on all these areas of their business. Social CRM indirectly invites the customer into the planning and feedback conversations so that they have some say in the experience. Social CRM software, or incorporating social activity into your current CRM solution, is a worthwhile investment and should be included in your online marketing efforts and analysis.

Roolosophy, Social Network Scout, Social Networking

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BlueCamroo in Paris (and London)

WSI has an annual European conference ("Excellence and Innovation") in spring. This year it was held in Paris. BlueCamroo was invited to present at the conference and man a booth. It was a great opportunity to meet many of the European users of BlueCamroo and future users of BlueCamroo.