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Influence Over Social Networks: Pt 2
The problem with putting too much stock in Klout and other influence rating systems is the desire to game the system. We figure out what it takes to get a higher Klout rating and we just do more of that. Increasing your Klout score can have no effect, theoretically.
Influence Over Social Networks: Pt 1
Following a person or following a person back is a first step. But replying to their tweets actually raises your influence with them. Raising influence is about building personal relationships and the perception of a personal relationship. It takes time. Using a robot to follow/unfollow people to build numbers is a complete waste of time.
Infographics for Web Traffic
The most powerful trend these days in communicating information is the "infographic". As the name implies, it's communicating information using images. Good infographics take it to the next level, presenting complex information in ways that are easy to digest and scales/relationships can be quickly grasped.
The Great Cult of Wikipedia
Don't despair if you're looking to leverage wiki to increase your business's exposure. Until you're being covered by your local daily paper, CNET, and a few blogs or news websites that Wikipedia considers notable enough, don't even try to get your company written up in Wikipedia.
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