Social CRM puts you in control of your Social Network contacts, to search for sales opportunities, listen to market buzz, and provide responsive customer service.
Social Networks are big news, but also a big drain on your time if you don't have the right tools. BlueCamroo helps you to search for sales opportunities, listen to the network buzz, and support clients easily and efficiently.
One unified feed, Three channels: Search, Listen, and Support
Social Network Scout might at first appear to be a Twitter app on steroids. But it's so much more. Social Network Scout combines your various social network feeds into one unified feed. Then using an innovative two-step keyword search and results filter approach, Social Network Scout helps you cut through the noise by streaming that feed into three key channels:
- Search for Sales Opportunities: Social Network Scout can lock in on users who present sales opportunities. Quickly import them as a BlueCamroo lead using Social Network Scout's "feed-to-lead" technology. No cutting and pasting. Get lead data into BlueCamroo quickly and accurately and in the hands of your sales team.
- Listen to the Buzz: Need to stay on top of the chatter about your products, business, or your entire industry? Curious how sentiments are trending? Social Network Scout gives you real time intelligence and time-line metrics. Nip a potentially damaging meme in the bud stage or find out who your biggest online boosters are and reward/reinforce their behavior.
- Support Your Clients: Despite manuals, help files, video tutorials, and phone support lines, when people need help they first turn to the person next to them. In an online world that increasingly means firing up Twitter and blasting out a plea for help. Social Network Scout gets those product specific issues on your desktop and lets you quickly create a case and solve the problem.
Search for Sales Opportunities
Somewhere, right now, a person or business may be tweeting or posting a request for someone to supply exactly the product or service that you offer. But how will you find that single tweet, Facebook wall post, or LinkedIn update amongst the avalanche of updates that pour out of Social Network sites every second? The answer is, without allocating a staff member to sit searching the social networks all day and all night, you probably won't. Until now.
BlueCamroo's Social Network Scout feature - included FREE with every BlueCamroo account - allows you to configure sophisticated two-part searches, comprising:
- Key words - create a list of search terms that match your business' products and services. Limit results by location. Fine tune using Boolean "not" logic and elimiante false positives.
- Opportunity filters - a separate list of 'buying signals', such as "I want", "we need", or "who can recommend?"
Social Network Scout then monitors Twitter, Facebook, and LinkedIn 24x7, and serves you up sales opportunities - people posting about your product and service categories with language that suggests strongly they are in a mood to buy.
And because BlueCamroo is a fully-fledged Social CRM, you can add every opportunity directly to your BlueCamroo Leads, Accounts and Contacts, and tweet or post your updates directly from the system.
Know how to start every Sales Call
If you work in Sales, or your role includes selling, you've probably experienced how it sometimes helps to have a reason to call, or even just a conversation-starter. BlueCamroo helps by including your Leads' and Contacts' social network posts directly with their personal details.
So if you're calling your old client John and want to know what's on his mind right now - it's right there on the page!
Listen to the Network Buzz about your Company, your Products and your Industry
Not everyone who posts about the kinds of products or service you offer is looking to buy right now. But their tweets and updates can still be a valuable source of intelligence.
BlueCamroo allows you to create and save additional searches that let you just listen to the buzz on your products; your Company; your Industry. (Of course if you do spot an opportunity you can still go right ahead and take action.)
Support clients through Social Networks
Many leading companies now plug Twitter right in to their Customer Service. And with BlueCamroo, you can too.
Just like with Sales Opportunities, BlueCamroo offers you a pair of search tools that work together to find people who are complaining or simply just asking for help about your products or your company. By using your Company name and the name of your products together with 'issue' filter words — 'fail', 'sucks', 'please help — you can generate an additional set of results, this time for people who need a service contact rather than a sales contact.
And as you'd probably expect by now, BlueCamroo includes a Customer Service Case management system for your follow-up. You can even create a Case directly from a tweet or Facebook/LinkedIn update!
