As business owners, there are many good lessons that we can learn from celebrities and their PR representatives. Just look the most popular scandal that was, and still continues to be, in the media day in and day out – Tiger Woods.

You should never lose money for doing work. Now given some cases you may do work for free for special clients or give considerable discounts for your work for charities or those that may turn out to be big referral plays, but the majority of the time you should be planning on making money off a job.