The problem with Facebook is it's not a great platform for lead generation. Lots of businesses are there because their customers and potential customers are there. But leads have to come to you. They have to find your "fan" page. And since there's no company accounts you can create on Facebook, you have to engage them via your personal Facebook profile. You have to treat customers like friends, giving them access to the baby shower photos, your beach outing photos, and whatever drama might play itself out on your wall.
Lead Generation, Social Networking