Think of social media like web addresses back in the mid-1990s. Even companies like McDonald's couldn't really understand why they wanted to register a web address. At a minimum, lock up your company or personal name before someone else does. Just as you began to find new ways to incorporate the Internet itself into business, you will slowly begin to find ways to incorporate your social media sites into your business.
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Setup's Workflow Rules (found under the Automation submenu) are a great way to ensure BlueCamroo automatically responds to any number of conditions.