Social Networking sites like Twitter and LinkedIn are increasingly being used by people to make purchase decisions, request product help, and sway opinion. Social Networking can be a great source of new leads, business intelligence, and understanding how customers are advocating for - or against - your products.

A common question we get at BlueCamroo's South Seas island command center is why you should move leads to accounts before they're actual signed clients?

Don’t limit yourself to what you currently assume a CRM system can do. If what your business really needs is a solution that integrates customer data, email marketing, travel planning, event bookings and managing your complete iTunes collection all in one place, write that down. You may not find everything in a single CRM solution – you may even find what you need and discover the vendor doesn’t call it a CRM solution at all – but knowing what you want is a great place to start from.