CRM Idol Contest Show-Cases Toronto Area Firm on World Stage

BlueCamroo Inc. selected as Finalist in Global CRM Industry Contest

CONCORD – Dec 4th, 2013 – It may not have the glamor, the frocks, or the celebrity tantrums of American Idol, but for emerging software companies competing for a share of the US$21 billion global CRM (Customer Relationship Management) systems market, CRM Idol is a big deal. And for one small Toronto area software company, it’s proving a golden opportunity to get noticed in a crowded market.

It’s been a long journey to the finals, with 44 contestants selected from more than 100 applicants worldwide each getting to present their solutions to a panel of industry analysts and experts to earn a place amongst 12 semi-finalists. A round of in-depth management interviews narrowed the field to 5 global finalists, including BlueCamroo. The final round involves creation and submission of a video that is voted on by an extended panel of almost 100 judges drawn from executives at organizations such as Microsoft, Accenture, Oracle and, and media from key industry publications such as CRMToday and Forrester Research. The videos will also be published online for public voting.

According to Tomek Maszkiewicz, CEO of BlueCamroo Inc: “People often assume the hard part of building a software business is developing the product. It is. But even harder is getting your product out there, particularly when you’re up against a market leader such as with over $1 billion per year to spend on acquiring customers. That’s why the CRM Idol contest is so valuable, and why we’re so excited to be in the final 5!”

About CRM Idol (

CRM Idol, first run in 2011, is an annual online contest for emerging CRM software companies. The brainchild of Paul Greenberg, Chairman of the Board of Advisers at University of Toronto’s Rotman School of Management CRM Centre of Excellence, it gives selected contestants the opportunity to present their solutions to leading industry influencers (including Greenberg himself), and to gain exposure through a group of prominent media partners. Contestants from the first two years of have seen their businesses transformed through the process, with several attracting new investors, or being acquired outright.

About BlueCamroo (

BlueCamroo is an all-in-one online collaborative CRM, Social CRM , Project Management and Business Automation platform. It provides small- and medium-sized businesses a simple and affordable way to manage their lead generation, sales management, project management and customer service processes in a single end-to-end solution, accessed with just a web browser.

BlueCamroo uses a unique, patent-pending CRM concept and architecture that provides an easy and natural way to track and develop customer relationships in all channels, including via online social networks. BlueCamroo allows its users to focus more on their clients and potential clients to secure more business.
This industry-first, innovative approach combined with the way BlueCamroo leverages the power of online Social Networks truly brings CRM into the 21st Century.