BlueCamroo Blog

There's the old aphorism that a person can live 40 days without food, 3 days without water, but not even a second without hope. In the business world opportunities are a business's "hope". A business lives or dies by the generation of opportunities and carrying them through into signed contracts. One of the benefits of CRM is the ability to see, at any given moment, what's in your opportunity pipeline, where various opportunities are at, and make sales projections. BlueCamroo can help you quickly visualize your sales pipeline using primarily the Reports feature. But before you start to make effective use out of reports, you need to make sure you're setting up your Opportunities correctly.

November's update offers a variety of general improvements. Two changes of greater significance are 1) updates to the Campaign Manager, and 2) the addition of a customer-requested Sales Opportunity Tracking pre-defined report. Another addition of note is the ability to create autoscheduling relationships between stages and tasks in a project template.

It's been said by marketers that it's eight times more expensive to attract a new customer than to keep an existing one. Product support functionality is an overlooked feature in many CRM applications. BlueCamro, however, recognizes product support is a key part of the sales cycle. BlueCamroo is designed to manage the full sales cycle: from lead acquisition to product deliver to product support.

Has this happened to you before: you've sent a final draft (art work, web site design, specs, etc.) to a client. You called the client to get approval. The client has his coat on, he's heading out the door, has only really just taken a quick glance at what you've sent but says "yeah, yeah. It's great. Let's go with this." So you do.

It's conventional wisdom in sales if you're calling on a client or lead, you should have a reason to call. That your product or service will make you money and is the greatest thing on the planet seems a good reason to you, but people are pitched constantly with products/services that are the greatest. It seems less of an occasion to them. Hence, if you make a call, don't leave a client or lead feeling like they were some random drive-by. More timely the reason to call, more specific your lead in, and more in sync your pitch is with the client/lead's current needs, the better your chances of generating a fruitful call.