You want people to follow you. The best way to get someone to follow you is to follow them first. Or re-tweet or favorite something they've tweeted. Or do all three. I've said it before here in the Roo blog but let me repeat: sometimes the best way for people to think you're interesting is if you find them interesting first. Following, re-tweeting, and favoriting tweets is one way to signal such interest.
But that's only step one. People do not spend much time deciding who to follow back. There's a considerable body of research in both traditional marketing and online marketing about the very, very small window of opportunity you have to get someone's attention.
Lead Generation, Social Media, Social Networking, Tips