Insights for Running Better Business

People belong to different organizations, and older CRMs would never allow you to record those relationships properly. BlueCamroo deals with the real world and gives you tools to manage those relationships properly--but how can you do that without first capturing the relationship?

A question we're often asked is what's the difference between an Internal User and an External User. The simple answer is an Internal User is a member of your company. An External User is a client or customer you want to give access to a special "Intranet" portion of BlueCamroo.

One of BlueCamroo's strengths in the cloud marketplace is it brings a lot of business productivity cloud apps together into a unified package: CRM, project management, customer support, social CRM, social networking reputation managements, email marketing. Well, I could go on. But you get the idea. That said, BlueCamroo is an application you need to invest some time learning. We've done a lot to create a real world default setup and create a number of setup wizards that get BlueCamroo customized for your office environment. We've designed BlueCamroo so you can start using it out of the box for your basic CRM needs and then "ramp up". We spend a considerable amount of time "pouring cold blood" on the interface and wondering how to make it intuitive.

Last blog post we covered some ways to handle the inevitable: finding a customer, tearing down your product or company on some social network. To sum up: take a deep breath, respond with empathetic language, and remember you're playing to the customer's audience.

BlueCamroo's Social Network Scout provides a number of ways to monitor your online reputation. Searches under Social Network Scout Buzz and Support channels can keep you on top of bad PR wafting its way through Twitter and Facebook. Unfortunately, even Social Network Scout can't (yet) provide the kid gloves needed to handle these types of situations. What do you do?

Yes, at some point you're likely going to need to support your product. If you're a small business, especially a new one, you might not have considered support issues. Things go wrong or clients don't always understand how to use features. Even before you make final delivery, if you're involving your clients in each stage of delivery, clients might have issues they need to report.