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Tagged Under: Roolosophy

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Why Social CRM is Worth the Investment

By: Guest Blogger 4/19/2013 10:05 AM

CRM (Customer Relationship Management) solutions are something most customer service representatives, account managers, sales and businesses in general are familiar with. There are a wide number of systems out there for companies and business buyers to choose from. What some businesses are beginning to see is the impact of social networks on all these areas of their business. Social CRM indirectly invites the customer into the planning and feedback conversations so that they have some say in the experience. Social CRM software, or incorporating social activity into your current CRM solution, is a worthwhile investment and should be included in your online marketing efforts and analysis.

Roolosophy, Social Network Scout, Social Networking

A trip down privacy memory lane

By: Karl Mamer 7/15/2011 10:53 AM

Is a hammer a bad thing? You can use it to build someone a home or you can use it to clock someone over the head and invade their home. Tools are only as good as the people wielding them and the limits placed on them by their own moral conscience and laws. Using any kind of service, notably ones provided free online, usually come at a cost of giving up some amount of privacy. Everyone has their comfort level. What's important is decide how much of your personal life you're willing to let into the hands of a service provider and the risks of that information being sold or stolen.

Roolosophy, Social Networking

Social Networking is not a numbers game

By: Karl Mamer 5/17/2011 11:13 AM

So, are you racking up large number of Twitter followers or Facebook? Slow down. All that effort might not be doing you any good. Spreading a message is not the same as affecting people with the message. Unless you have the ability to reach thousand or millions of people with empathetic talents of Oprah, re-think your strategy. It's better to build smaller number of high quality online relationships versus thousands of low quality associations. Target users who likewise seem to use their Twitter of Facebook accounts to maintain high quality online relationships.

Roolosophy, Social Media, Social Networking

Don't be a twit on Twitter

By: Karl Mamer 1/19/2011 4:06 PM

The strategy is what I like to call "build a circle of trust" around potential clients. It's a passive strategy, maybe not one Type A sales people are used to, but one I think works best within the context of social networks. It's a strategy where you nurture your reputation and skill and let users find you on within virtual communities they trust. This week, let's see how we can turn that "circle of trust" strategy to Twitter. Unlike Facebook, Twitter does not have any central communities people can join and view persistent wall-type posts.

Roolosophy, Social Media, Social Network Scout, Social Networking

Build Trust and Business on Facebook

By: Karl Mamer 1/12/2011 1:28 PM

It would seem the way Facebook is used by the vast majority of those half billion people is not always how you'd want to use Facebook as a business person. More challenging, Facebook is the most sociable of the social networks. That is to say, a direct business pitch will probably not read well when most people are using Facebook to post pictures of family and friends and acquiring enough Farmville cash to buy a pig for their farm.

Roolosophy, Social Media, Social Network Scout, Social Networking

7 Steps to CRM Success for Small Business

By: Paul Clark 10/7/2010 4:15 PM

Don’t limit yourself to what you currently assume a CRM system can do. If what your business really needs is a solution that integrates customer data, email marketing, travel planning, event bookings and managing your complete iTunes collection all in one place, write that down. You may not find everything in a single CRM solution – you may even find what you need and discover the vendor doesn’t call it a CRM solution at all – but knowing what you want is a great place to start from.