BlueCamroo Blog

BlueCamroo in Paris (and London)

by Karl Mamer - Published on 4/1/2013 14:38

Back in summer of 2012, BlueCamroo became the CRM provider to WSI. WSI is the world's leading Internet Marketing Franchise providing affordable Internet solutions to small- and medium-sized businesses. WSI has more than 1100 franchisee business offices in over 80 countries.

WSI has an annual European conference ("Excellence and Innovation") in spring. This year it was held in Paris. BlueCamroo was invited to present at the conference and man a booth. It was a great opportunity to meet many of the European users of BlueCamroo and future users of BlueCamroo.

A featured talk at the Paris E&I conference was given by Google. As remarkable as it sounds, Google has never been able to crack the small business market in terms of ad sales. Local markets require too much specialized knowledge that Google cannot possibly tackle. To capture ad sales at the local level, Google has formed a "Premier SME Partner Program". Local digital marketing businesses can setup a relationship with Google and then help other local businesses create Adword campaigns.

And in London

Before heading to Paris, BlueCamroo met with some BlueCamroo users for a day of training. BlueCamroo is trying to maximize our trade show/conference travel by squeezing in some local training sessions. Stay tuned. You never know where we'll wind up.

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re: BlueCamroo in Paris (and London)
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