BlueCamroo Blog Posts

Posts by: Karl Mamer

BlueCamroo in Paris (and London)

By: Karl Mamer 4/1/2013 2:38 PM

WSI has an annual European conference ("Excellence and Innovation") in spring. This year it was held in Paris. BlueCamroo was invited to present at the conference and man a booth. It was a great opportunity to meet many of the European users of BlueCamroo and future users of BlueCamroo.

Capture your customers, don't CAPTCHA them

By: Karl Mamer 3/5/2013 1:10 PM

Take a step back. What ARE you protecting? The Crown Jewels? Then crank up the CAPTCHA. A random spam comment showing up once a week on your company blog? If you're running a company blog, you're going to want to be vigilant anyway. Cleaning up some spam isn't that onerous of a job. You can also make your blog comments requiring approval before posting. The danger in this approach is the honest blog commenter is robbed of the instant gratification of seeing his/her words posted immediately. If you're trying to nurture engagement, it's a good way to snuff it out.

How to, Lead Generation, Social Networking

Blog or microblog?

By: Karl Mamer 2/11/2013 1:28 PM

The stats are pretty hard to deny. Blogging leads to more traffic and more leads. If you blog on at least a weekly basis, you can double the number of leads. With so much buzz about Twitter and Facebook, blogging seems downright old school. Social networking has not replaced blogging, any more so than cardio exercises replace strength training. They work very different aspects.

Lead Generation, Social Networking

Dealing with a small software company or an artisan software company?

By: Karl Mamer 1/28/2013 11:46 AM

Sometimes we're conditioned to think companies ignore suggestions. When companies do respond it's both delightful and maybe a little disarming. I've been struggling with the Microsoft Surface. It was a Christmas gift. (Thank you, guilt-ridden divorced dads of the world!) I tilted between returning it and keeping it. I've largely concluded it's about finding new ways to do things I'm comfortable doing in Android. At some point I used the feedback link on an app and the developer got back to me within hours. I didn't expect that. If our suggestions are actually being read, we generally just assume they're kind of collected and synthesized in a kind of zen like way and then, maybe, eventually, we'll see something not entirely resembling our most cherished feature request.

How to, New Releases, Support, Tips

Hash it out

By: Karl Mamer 1/18/2013 1:39 PM

Most of us are familiar with hashtags on Twitter. Maybe there's a chance you found this blog post from the #scrm hashtag I used in my Tweet about it. On Twitter hashtags are a way of creating ad-hoc communities or discussions organized around a certain topic, like social CRM. Or the NHL. Or some political movement. Need a quick and dirty idea how sentiments are trending on a certain topic? Follow the hashtag.

Lead Generation, Social Media, Social Networking