3 Ways Every Business Can Take Advantage Of CRM

by Esteban Castellanos - Published on 1/16/2020 5:45 AM

The one thing that every business has in common is that it depends on clients to thrive. The better you are able to nurture your sales cycle the higher conversion rate you’ll have and the healthier retention rate you will maintain.

CRM (Customer Relationship Manager) allows businesses to better develop their relationships with their customer base. From tracking every touch point to making sure they are taking advantage of every opportunity a CRM will benefit any business.

When used efficiently, a CRM will optimize and streamline the process of taking new contacts, turning them into high-value leads and then into profitable clients, resulting in repeat business.

How CRM Benefits Any Business:

1. Organize your data.

Running a business can be hectic, your meetings with contacts can come in countless ways and the information you gather is crucial to make sure those contacts become clients. Unfortunately sometimes the info is in an old email, or written down on a Post-it note that fell behind your desk. Either way it can easily get scattered across countless platforms. CRM allows you to have one place where all of your data on contacts is housed and organized. A good CRM will allow you and your team, to find the information needed to move a lead throughout your sales process efficiently.

2. Automate your business processes.

When you rely on your employees to handle tasks that can be done automatically you are misusing the time of your biggest assets. By freeing up their time their attention can be focused on more important tasks that require their expertise your, efficiency will shoot through the roof. CRM should have basic pre-defined automation processes in place that quickly take care of menial tasks. A good CRM should have a robust process workflow automation engine allowing you to define highly-specific triggered sequences that streamline your business.

3. Optimize your business.

From organizing how you approach leads to having a place where all your team members have access to up-to-date information CRM can help your business become more efficient. Optimizing your sales cycle with a CRM increases conversion rate and customer lifetime value, while lowering cost-per-acquisition and churn. This is why CRM is consistently rated as one of the highest value tools for businesses world-wide.

About BlueCamroo

BlueCamroo is a unique, fully-integrated Business Management Software built specifically for small-and-medium sized businesses. Rather than focusing on one specific feature, BlueCamroo has been architected from the ground up with the needs of the whole business in mind, somewhat like an ERP for SMBs.

Our belief that CRM is such a crucial part of any business is the reason we made it the foundation for our entire platform and why we made it FREE.

On top of our Free CRM, all of our advanced BlueCamroo extensions are fully-integrated, and not just independent modules. Users can be given access to multiple extensions depending on their roles. This allows you to mix-and-match roles, and only pay for what your business (and each individual user) needs, without bloating your bill.

Click here to see how BlueCamroo can help your business.

Filed under: Business life, CRM, Tips
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