BlueCamroo Blog Posts

Posts by: Esteban Castellanos

Create, Manage and Make the Most of Customer Data - Part 2

By: Esteban Castellanos 4/6/2022 5:00 AM

In the first part of this series, we went over how to set up a company up to intake data, and then actually executing it. But now that all this data is coming in, what can be done with it?Living in the world of Big Data means there’s more information that can be looked up in a lifetime on almost any topic, and customers are no exception.

Business Intelligence, Workflow Automation

Create, Manage and Make the Most of Customer Data - Part 1

By: Esteban Castellanos 2/11/2022 6:00 AM

We supposedly live in the era of Big Data, yet businesses everywhere aren’t able to get the most out of the data they have to improve their customer relations or make better-informed marketing decisions. That could be because there is too much data which hasn’t been organized properly, irrelevant data that doesn’t translate into results, or the results take too long to formulate due to a lack of automation.

Accountability, CRM, Data Security

All-In-One vs. Business as Usual

By: Esteban Castellanos 9/18/2018 9:00 AM

If you’ve been shopping around for a CRM you’ve probably noticed something. All the different providers have “CRM plus Something” whether it’s Project Management, Invoicing, Workflow Automation, or anything else. The reason is simple, businesses need less systems doing more things.

Previously what companies did was connected their software via integrations, which was usually enough for most businesses. You connect your CRM to your email marketing, connect that your email account and so forth. 

CRM, Project Management

So Your Client is Asking For Post-Approval Work

By: Esteban Castellanos 6/7/2018 9:31 AM

It’s a situation that happens way to often businesses now a day. Whether it’s a graphic design draft, a strategy meeting, or you’ve mapped out the specifications for a project. You and your client have finally agreed on what they need, hands have been shook, heads have been nodded and “Sound great!” has been said over the phone.

Then it happens, an email comes in, the subject line that reads, “I was just thinking...” or, “You know what’d be great?”, and that’s when the headaches start. They want to add something, or they ask why isn’t something included?