BlueCamroo Blog

September 2013

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What might SOCIAL CUSTOMER Relationship Management look like?

By: Paul Clark 9/5/2013 4:02 PM

"Customer Relationship Management" got abbreviated many years ago, so now 'Social' comes along and gets bolted on - linguistically - as "Social CRM". And that linguistic "bolting-on" is reflected in the strategies being pushed by the big guns: it's CRM just as you've always known it, but with Social channels bolted-on. Imagine if we had never abbreviated Customer Relationship Management. How would you read (aloud) "Social Customer Relationship Management"?

CRM, Social CRM, Social Media