BlueCamroo Blog Posts

Posts by: Paul Clark

CRM & Customer Management 9/5/2013 4:02 PM

What might SOCIAL CUSTOMER Relationship Management look like?

"Customer Relationship Management" got abbreviated many years ago, so now 'Social' comes along and gets bolted on - linguistically - as "Social CRM". And that linguistic "bolting-on" is reflected in the strategies being pushed by the big guns: it's CRM just as you've always known it, but with Social channels bolted-on. Imagine if we had never abbreviated Customer Relationship Management. How would you read (aloud) "Social Customer Relationship Management"?
Roolosophy 10/7/2010 4:15 PM

7 Steps to CRM Success for Small Business

Don’t limit yourself to what you currently assume a CRM system can do. If what your business really needs is a solution that integrates customer data, email marketing, travel planning, event bookings and managing your complete iTunes collection all in one place, write that down. You may not find everything in a single CRM solution – you may even find what you need and discover the vendor doesn’t call it a CRM solution at all – but knowing what you want is a great place to start from.
Business life, Roolosophy 6/14/2010 1:15 PM

Obama wants to know "whose ass to kick!"

As BP struggles to contain the oil leaking into the Gulf of Mexico, and businesses and communities across a swathe of coastline brace themselves for the economic and environmental impacts of oil washing ashore, President Obama told NBC last week that he wants "to know whose ass to kick".