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Salesforce.com - Pride comes before...?

By: Paul Clark 10/9/2013 1:50 PM

Salesforce.com believe they offer the only CRM that provides customer success, incorporates Social innovations; has a mobile version; uses proven technology; or was designed for the cloud. I mean... seriously?

CRM, Social CRM

What might SOCIAL CUSTOMER Relationship Management look like?

By: Paul Clark 9/5/2013 4:02 PM

"Customer Relationship Management" got abbreviated many years ago, so now 'Social' comes along and gets bolted on - linguistically - as "Social CRM". And that linguistic "bolting-on" is reflected in the strategies being pushed by the big guns: it's CRM just as you've always known it, but with Social channels bolted-on. Imagine if we had never abbreviated Customer Relationship Management. How would you read (aloud) "Social Customer Relationship Management"?

CRM, Social CRM, Social Media

Twitter Expert Search - Find Tweets by Location

By: Paul Clark 12/20/2010 1:58 PM

When I blogged recently on using BlueCamroo Social CRM to find free sales leads with Twitter, there was a lot of discussion generated around how to search by location. I gave the quick answer then. Here's the full answer: location-based Twitter search for pros!

Social Media, Social Network Scout, Social Networking

Twitter CRM - Find and Manage Sales Opportunities on Twitter

By: Paul Clark 12/10/2010 11:09 AM

This blog explains the approach we take - and enable our users to take - within the BlueCamroo Social CRM solution. I'll also explain how you could use similar techniques in Tweetdeck - a free tool - so hopefully these suggestions will be helpful to non-BlueCamroo users too.

Social Media, Social Network Scout, Social Networking

7 Steps to CRM Success for Small Business

By: Paul Clark 10/7/2010 4:15 PM

Don’t limit yourself to what you currently assume a CRM system can do. If what your business really needs is a solution that integrates customer data, email marketing, travel planning, event bookings and managing your complete iTunes collection all in one place, write that down. You may not find everything in a single CRM solution – you may even find what you need and discover the vendor doesn’t call it a CRM solution at all – but knowing what you want is a great place to start from.

Roolosophy

Tracking Business Expenses: A Goodbye to the Shoebox Mentality

By: Paul Clark 8/20/2010 6:50 PM

The "You've got to spend money, to make money" mantra is often used for any business; big and small. And it's true...

New Releases

Business Wisdom – Have an Enemy

By: Paul Clark 8/3/2010 11:47 AM

There’s a great piece of business advice in 37Signals’ “Getting Real”. It advises having an enemy...

Business life, Roolosophy

Obama wants to know "whose ass to kick!"

By: Paul Clark 6/14/2010 1:15 PM

As BP struggles to contain the oil leaking into the Gulf of Mexico, and businesses and communities across a swathe of coastline brace themselves for the economic and environmental impacts of oil washing ashore, President Obama told NBC last week that he wants "to know whose ass to kick".

Business life, Roolosophy

Another Inspiring Release has been Launched

By: Paul Clark 6/7/2010 3:26 PM

Our team hit the pavement rather hard again since we last released our huge tasking and messaging release in April and have just finished delivering the next planned enhancements.

New Releases

Pigeons and Bottles and BlueCamroo, oh my! Business Messaging Made Easy

By: Paul Clark 4/7/2010 2:30 PM

Messaging has been an extremely important communication tool throughout history. Pigeons have been used to carry notes from one person to another and even bottles have been used by stranded ships as an S.O.S to be saved.

New Releases

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