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6 Features Every CRM Should Have

Customer Relationship Management (CRM) solutions allow businesses to establish and maintain strong relationships with sales leads and customers for the ultimate purpose of driving sales and increasing profitability.

CRM software also collects and processes customer data to help businesses identify trends and make more informed business decisions. If you're thinking about selecting a new CRM solution for your business, here are six features every CRM should offer.

CRM, Lead Generation, Social CRM

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Salesforce.com - Pride comes before...?

Salesforce.com believe they offer the only CRM that provides customer success, incorporates Social innovations; has a mobile version; uses proven technology; or was designed for the cloud. I mean... seriously?

CRM, Social CRM

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What might SOCIAL CUSTOMER Relationship Management look like?

"Customer Relationship Management" got abbreviated many years ago, so now 'Social' comes along and gets bolted on - linguistically - as "Social CRM". And that linguistic "bolting-on" is reflected in the strategies being pushed by the big guns: it's CRM just as you've always known it, but with Social channels bolted-on. Imagine if we had never abbreviated Customer Relationship Management. How would you read (aloud) "Social Customer Relationship Management"?

CRM, Social CRM, Social Media