BlueCamroo Blog

August 2012

Influence Over Social Networks: Part 2

By: Karl Mamer 8/23/2012 9:59 AM

The problem with putting too much stock in Klout and other influence rating systems is the desire to game the system. We figure out what it takes to get a higher Klout rating and we just do more of that. Many would counter argue and say "well, don't we do a lot to game Google's Page Rank metric via various SEO techniques?" True. But Page Rank has a direct, measurable effect on where your web page appears in search results, which in turn has a measurable effect on sales/conversions. Increasing your Klout score can have no effect, theoretically.

Social Networking

Infographics for Web Traffic

By: Karl Mamer 8/14/2012 11:31 AM

The most powerful trend these days in communicating information is the "infographic". As the name implies, it's communicating information using images. Anyone who has ever witnessed a political race knows how powerful a pie chart or bar chart can be ("Number babies my opponent eats per month"). Good infographics take it to the next level, presenting complex information in ways that are easy to digest and scales/relationships can be quickly grasped.

Business life, Humor, Lead Generation, Social Network Scout