It's conventional wisdom in sales if you're calling on a client or lead, you should have a reason to call. That your product or service will make you money and is the greatest thing on the planet seems a good reason to you, but people are pitched constantly with products/services that are the greatest. It seems less of an occasion to them. Hence, if you make a call, don't leave a client or lead feeling like they were some random drive-by. More timely the reason to call, more specific your lead in, and more in sync your pitch is with the client/lead's current needs, the better your chances of generating a fruitful call.
Social Network Scout, Social Networking