One of BlueCamroo's strengths in the cloud marketplace is it brings a lot of business productivity cloud apps together into a unified package: CRM, project management, customer support, social CRM, social networking reputation managements, email marketing. Well, I could go on. But you get the idea. That said, BlueCamroo is an application you need to invest some time learning. We've done a lot to create a real world default setup and create a number of setup wizards that get BlueCamroo customized for your office environment. We've designed BlueCamroo so you can start using it out of the box for your basic CRM needs and then "ramp up". We spend a considerable amount of time "pouring cold blood" on the interface and wondering how to make it intuitive.