BlueCamroo Blog

January 2011

This one is going to go viral!
Going viral. It's the holy grail for anyone putting content on the web. Viral marketing has been around since the days when the Internet was primarily just an email system. People would email "make money fast" Ponzi schemes. I doubt anyone made money. I don't see many of these in email anymore. It's probably not because people have figured out pyramid schemes are doomed to fail. It's more likely email spam filters are really good at catching these things.
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Published on: 1/27/2011 15:42
BlueCamroo supports the entire sales lifecycle
Yes, at some point you're likely going to need to support your product. If you're a small business, especially a new one, you might not have considered support issues. Things go wrong or clients don't always understand how to use features. Even before you make final delivery, if you're involving your clients in each stage of delivery, clients might have issues they need to report.
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Published on: 1/25/2011 14:00
Don't be a twit on Twitter
The strategy is what I like to call "build a circle of trust" around potential clients. It's a passive strategy, maybe not one Type A sales people are used to, but one I think works best within the context of social networks. It's a strategy where you nurture your reputation and skill and let users find you on within virtual communities they trust. This week, let's see how we can turn that "circle of trust" strategy to Twitter. Unlike Facebook, Twitter does not have any central communities people can join and view persistent wall-type posts.
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Published on: 1/19/2011 16:06
To do or not to do?
Okay, so there's probably a reason none of the Bard's major works ever featured a project manager. Whatever. But there comes a time when you might ask yourself "do I really need to add a task for this item?" Compared to some other project management tools, BlueCamroo tasks are extremely powerful and flexible, with features such as assignment management, dependencies, different task types, etc. A consequence of this, however, is that the task entry form is relatively detailed. For many tasks we need to accomplish during our week, you don't need to create a full fledged task. These are typically caretaking kind of items: re-order toner cartridges, get decorations for the company Christmas party, post a job ad on Monster.com, etc.
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Published on: 1/17/2011 14:02
Don't let that domain renewal lapse. Create a follow-up task.
Sometimes when you mark a task as completed, you need to generate a follow on task. For example, you register a domain name and you want to set a task 50 weeks later to make sure the domain is renewed. There are two ways you can do that. The simplest way is use the follow-up task option.
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Published on: 1/13/2011 13:40
Build Trust and Business on Facebook
It would seem the way Facebook is used by the vast majority of those half billion people is not always how you'd want to use Facebook as a business person. More challenging, Facebook is the most sociable of the social networks. That is to say, a direct business pitch will probably not read well when most people are using Facebook to post pictures of family and friends and acquiring enough Farmville cash to buy a pig for their farm.
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Published on: 1/12/2011 13:28
How to Create a Triggered Email Campaign
This blog post will show you how to create a campaign that will launch when you add a new lead. The new lead will have one or more emails delivered to the new lead automatically. In this example we'll create a campaign that sends an email of a list of dealers when a new lead is added from a certain geographic location.
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Published on: 1/4/2011 14:46