BlueCamroo Blog

November 2012

Create Immediacy and Intimacy with Instagram

By: Karl Mamer 11/22/2012 1:29 PM

Many small businesses lend themselves to the informal, personal touch. People understand Instagram is not the product of a big media campaign. It's street level. It's a merchant's on-the-spot snapshot of the here and now. You are proud of your office, your building, your warehouse. These things don't really lend themselves to web sites or marketing materials. But Instagram lets you get out these slice-of-business-life snapshots in a way that doesn't seem crass. Keep the photo caption verbiage to a minimum and raw/authentic.

Lead Generation, Social Media, Social Networking